Introduction

Hasenfeld-Stein was founded in 1948 by Alexander Hasenfeld. The business philosophy by which Mr Hasenfeld ran the company – “do what we do best, and do it better than anyone else” – are those same principles his son, Hertz, runs the company today.

Our focus is a very distinct range of best in class cuts; tailored to high end retailers, whether single store independents, or some of the most important retail jewellery chains in the world. This includes the Black Label Round – the very best round of the Forevermark brand. While the majority of our production and sales is hearts and arrows Ideal Rounds, we are perhaps best known for our patented fancy cuts.

FireCushion^® is a GIA Excellent/Excellent Cushion Brilliant (NOT Modified Brilliant), with many important patented features like exceptional Brilliance and larger appearance. FireCushion was being sold in over 100 stores worldwide since its very first year of production.

FirePrincess^® is the most perfectly cut Princess in the world, and the only Princess to consistently rival Ideal Rounds in brilliance, with an average 98 per cent light return. The patented FirePrincess is sold in over 200 stores worldwide.

FireOval^™ is the top of line, long elegant Oval with virtually no Bowtie. Introduced in 2024, it is already in great demand.

Hasenfeld-Stein is a Forevermark Diamantaire, and all three of our primary products – Rounds, FirePrincess and FireCushion – are available for retailers’ Forevermark programs.

We also do all we can to help our retailers close more sales, by providing results oriented marketing support, including sales training, consumer videos, and point-of-sales selling tools.

Corporate Social Responsibility

The Hasenfeld-Stein family is world renowned for their philanthropy. This is best shown by the Hasenfeld wing at Laniado Hospital in Israel. The Hasenfelds have always, and continue to generously donate to various charities worldwide, with a special focus on hospitals, orphanages and schools. Hasenfeld-Stein is also a regular contributor to Jewelers For Children, an extraordinary charity in the jewelry industry.

Hasenfeld-Stein is very proud to be a member of the Responsible Jewelry Council.

Core Business Activity

Polished manufacturer

Product Range Overview

Core Polished Diamonds

Ideal Rounds; Fancy Shapes

Specialist Polished Diamonds

Forevermark Black Label Rounds, FireOval^™, FireCushion^®, FirePrincess^®

Polished Outcome

Additional Services

Creating special proprietary Fancy Shapes for retailers, co-branded manufacturing programs, marketing services for FireOval^™, FireCushion^® and FirePrincess^®.