Introduction

Founded in 1979, NIRU is infused with a family spirit and a passionate commitment to “Spreading Happiness” in every creation and interaction. This guiding principle has shaped our business and continues to influence every decision we make, as we strive to make a positive impact on both people and the planet.

Our journey from a trusted diamond manufacturer to a comprehensive solution provider for the luxury watch and jewelry industry highlights our relentless pursuit of excellence in craftsmanship. Driven by our dedication to traceability, we manufacture high-end watches and jewelry entirely in-house, from conception to completion, ensuring that every piece embodies quality, precision, transparency, and sustainability.

Corporate Social Responsibility

Embracing our purpose of “Spreading Happiness”, our ESG strategy is anchored in pursuing our mission of Faceting a Happy and Sustainable Supply Chain.

By 2030, our comprehensive and ambitious roadmap will materialize our commitment to ethical, environmental, and social stewardship into tangible outcomes that reflect our core values of Together, with Trust, we Transform. We have crafted our strategy around three pillars—Elevating People, Caring for Nature, and Ensuring Product Ethics—each with specific goals and clear objectives set for 2030, backed by a detailed action plan.

Drawing from the NIRU Academy, encompassing savoir-faire, leadership, and personal development training programs, we are committed to making a tangible difference in our collaborators' lives, with a special focus on empowering women and local communities. Guided by our belief that continuous learning is the cornerstone of personal and professional growth, we are dedicated to nurturing well-being, enhancing skills, and unlocking each individual’s full potential.

We have a profound connection with the natural world and are committed to preserving the ecosystems that provide our precious raw materials, formed deep within our planet over millions of years, nourishing our souls with emotions of enduring love and happiness. The word 'Nature' captures the intricate connection between all living and non-living aspects of our planet, reflecting our commitment to protecting biodiversity, responsibly managing carbon, and striving for zero waste to sustain the delicate balance of life on Earth.

As a proud member of the Watch & Jewellery Initiative 2030 and the World Diamond Council, we believe that collaboration is vital to making meaningful change happen. Our certifications and global commitments further strengthen this dedication:

• The group is certified by the Responsible Jewellery Council (RJC)
• The group is signatory of the United Nation’s Global Compact (UNGC) and the United Nation’s Women Empowerment Principles (WEPs)
• The group is signatory of the Science Based Targets initiative (SBTi)
• All manufactures are certified “Great Place to Work”

Core Business Activity

In recent years, NIRU Group grew from a leading and trusted diamond manufacturer, renowned for precision cutting (baguettes, fancy, melees), to a solution provider for the luxury watch and jewelry industry. Thanks to our vertical integration, with state-of-the-art manufactures in Switzerland, Sri Lanka, and Thailand, we oversee the entire manufacturing process in-house, ensuring complete traceability. Our savoir-faire encompasses diamond and colored stones precision cutting, as well as watch & jewelry craftsmanship–from 3D design, CNC machining, jewelry, setting, polishing, watchmaking to restoration. From the inception of an idea to the final sheen, we support brands through their product journey.

Product Range Overview

• Polished Diamonds
• Polished Color Stones
  • High-end Watch and Jewelry

Core Polished Diamonds

Round and Fancies small

Specialist Polished Diamonds

Precision cut diamonds

Polished Outcome

Additional Services

Through our factory in Geneva we provide watch manufacturers the capability to produce customised diamond watches from the initial stages of planning to metal work through our state of the art CNC machines.